Yesterday I went over to Allison BMW for their 3-series launch party. My main reason for going there was that I figured they would have lots of good free food -- gotta justify the high cost of my car somehow.
The most striking impression I had about the new 3-series had nothing to do with the exterior -- BMW really Americanized and IKEA'd the interior of this car. The defining moment in this realization was when I noticed that for only $60 you can get an umbrella holder for the front passenger seat (comes with umbrella). Also, if five cup-holders aren't enough, the ski-bag add-on has been modularized; you can snap-in a storage module or two extra drink holders (in case your backseat passengers need 4 cupholders).
In the trunk they offer four optional mat accessories (anti-slip, fitted luggage, tray, and all-weather) as well as seven storage add-ons (grocery holder, drawer, tensioning straps, collapsible box, brackets, floor net, and organizer). Other interesting/odd options include: * coat hanger that mounts to the back of the head rest ($30) * remote control for your house lights ($79) * bicycle lift for your roof rack ($330) * two different attachable map lights ($25/$38) and a 'portable pocket lamp' that recharges in the cigarette adapter.
The only additional that really mattered to me was that they added a line-in and cigarette adapter under the console arm-rest. Lift up the cover and you can't help but picture your iPod nesting comfortably there feeding you good tunes.
[caveat: they've probably had a lot of these options for some time now -- I couldn't afford the accessories market when I bought my car in 2001 -- but seven cupholders???]