Google is rolling out personalized search once again, this time through the "Search History" feature that they rolled out awhile ago. The old personalized search was a bit kooky to use because you had to fill out a profile of interest categories, and if you trashed your cookies or used a different browser your profile was lost.
I can't quite tell yet what triggers a personalized search results. If I do a query for "test search," then I get personalized search results. If I do a search for "Armstrong" (to test if Lance, Neil, or Louis gets top placement) or "Java" (language, island, coffee) then I get no personalization.
I don't get the cool Kaltix-based category slider that lets me refine my search dynamically, but I'm hoping that makes a re-appearance as they refine this.




