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A search with no 'enter'

Yahoo has launched Instant Search, it's attempt to one-up Google Suggest. Instead of trying to autocomplete your search terms for you, the top search result appears for you as you type, i.e. you don't hit enter or click 'search.' I can see this approach solving a lot of usability problems for Web search for the average user (where average user is probably not someone reading this blog). According to Nielsen, 40% of the search population is not search literate, which he demonstrated by showing a video of an example user in this 40% attempting to do a search query. The number of different ways other than the correct way the user tried was impressive, though understandable.

The elimination of one the search steps should be beneficial to the 40% crowd. Also, this could be merged with a Google Suggest-like autocomplete -- the autocomplete to speed text entry and reduce spelling errors, and the instant search to eliminate problems with clicking the correct button or typing the correct key.

As currently implemented, though, the Y! Instant Search isn't ready to help that many people. The number of queries for which there is an actually instant search result is very small, so small that you have to adapt their examples searches to figure what works. I see this as a big impediment to my general use because the instant search is just slow enough that it's hard to tell whether the instant search is still being fetched or there is no instant search result. Also, I find the general Yahoo! Search results page (the page you get if you do click 'search') extremely annoying. On my laptop screen the top search result isn't even fully visible without scrolling down due to all the ads at the top. A search engine that places most of its results 'below the fold' is rather worthless.

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This page contains a single entry from kwc blog posted on September 15, 2005 12:38 PM.

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