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Book: McSweeney's 17

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McSweeney's 17 comes disguised as junk mail. I'm pretty sure this takes the crown for most ridiculous media packaging that I have ever purchased. Screw the comb that came in my McSweeney's 16, the material in this issue is packed inside of envelopes and even comes with a rubberband!

The ridiculous packaging is an odd, yet appropriate, choice for the mixed assortment within. There's Envelope, which is a big brown envelope containing reproductions of various contemporary art, mostly paintings. There's humorous inserts, my favorite being the plural clothing brochure. There's Yeti Researcher, a parody of a scientific research journal filled, too filled, with yeti research articles. I was more frightened than entertained by the amount of effort that went into reproducing that much straight-faced yeti research articles. And, of course, there are a couple short stories, though most shorter than the usual McSweeney's fare.

There's a lot of variety in McSweeney's 17, but not enough for the hefty price tag. It's a lot of variety, little depth, with the exception of a frightening number of yeti articles. Issue 17 was supposed to come with the Wolphin dvd, which instead arrived with McSweeney's 18. If it had, this little mixed media packaging experiment might have been worth the price of admission.

Then again, I haven't watched my copy of Wolphin yet, so who's to say?

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This page contains a single entry from kwc blog posted on January 31, 2006 8:45 PM.

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