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Why relate?

Google recently launched Google related links to compete with Yahoo's Y!Q for publishers. Both provide you an automated mechanism for inserting "related" links into your own Web site. I don't get it. Let me start off with an example of a human-authored attempt to incorporate related links (from Wikipedia's April 1, 2006 article, but just about any Wikipedia article will do):

Slashdot incorporated a pink "OMG!!! Ponies!!!" theme [1] at 00:00 UTC. This girlish theme is in stark contrast for a techie website believed to be mostly frequented by male nerds.

The only related links in that sentence important to understanding the subject (link "[1]") were Slashdot and OMG, but there are plenty of other 'related' links to Wikipedia entries about pink, girlish, male, nerds, contrast and Web sites -- great if your goal is to spend three hours on Wikipedia exploring the interconnectedness of entries, but not much more.

A link is a way for someone to leave your page. With either Google Related or Y!Q, you, as a publisher, are saying that you want to insert more ways for a visitor to get the heck out, that the fire marshal has directed visitors to proceed to the nearest related link safety exit in a calm and collected manner.

I use a more profitable system for saying, "Get the heck out": ads. A large percentage of the entries on this site are crap or have only short-term relevance. My entry about Bootcamp won't matter for long, but many more people will read it a year from now because of search engines. I'm too lazy to keep older blog entries relevant and I don't want to delete part of my historical record, so I review older entries from time to time and place my ad exit signs if I think that the entry won't age well... or if I think I can make a buck :).

Ads are just as crappy as related links, but older entries are mostly compost and you can't really crap on crap. At least Google is better incentivized to make ads more relevant. As a publisher, masking the smell with a Google Adsense check helps and there is one good that comes of it all: you can buy fancy new toys to blog about ;).

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This page contains a single entry from kwc blog posted on April 5, 2006 6:15 PM.

The previous post was Apple's Bootcamp: First Step?.

The next post is Splogs suck, but they're smart.

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