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BoingBoing'd: unimpressed

I got a lot of traffic yesterday (to cooling a six-pack) from BoingBoing and it wasn't nearly as much as I thought it would be. It was secondary traffic, mind you, in one of the "Update" link sets, but it only generated about another 1,000 visitors to the site, which didn't even double my traffic. A third-order Slashdotting -- getting a link from the Slashdot comments section -- is just as effective.

Update: hmm, maybe I'll have to retract my "unimpressed." According to Feedburner, my subscriptions to MythBusters went from 17 to 85. 66 of subscribers are listed as Firefox Live Bookmarks, which seems odd to me, so I'll have to see if that one holds up.

Comments (2)

Hi - Your hunch is likely correct... some number of those Firefox Live Bookmarks numbers will fade over the next day or two. Here's the issue: Firefox (the browser) and Firefox (the aggregator) don't differentiate themselves when they request the feed, so we need to do some inferring. There's a variety of ways we try to interpret the requests, but on unusual traffic days, some of the interpretation will inevitably be a bit off.

So... stay tuned for a couple days, it should level out and you'll get a better sense of what the real impact is.

Hope that helps!

Regards,

Rick Klau
FeedBurner

kwc:

Rick,

Thanks for the insightful clarification. It's nice to have a better understanding of what goes into the Feedburner stats.

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