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New Ask.com: which results are paid?

The new all-in-one Ask.com search is exciting and all, but it fails one critical test: ads look like search results. They have the exact same appearance and aren't visually separated from the search results. You can't tell the difference between the top search result and the ad because only the very first ad is marked as an ad -- the rest blend in with the top results. Sometimes there's one ad, sometimes there's more, so I personally can't tell without careful reading.

Another knock: search for 'search' and you'll see Ask.com at the top with Google's first mention midway through the second page of results, and no links directly to www.google.com.

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This page contains a single entry from kwc blog posted on June 5, 2007 11:42 AM.

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