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New logo for Xerox

old logo

Xerox's logo was never great, but the new logo just feels a bit... wimpy. The 'X' ball looks like they just wanted a logo for the OS X dock and the company name has swapped lowercase for uppercase.

It's a shame -- 'X' is by far the coolest letter in the alphabet. It strikes an intimidating pose when you turn your old Xerox business cards into origami:

origami x

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This page contains a single entry from kwc blog posted on January 8, 2008 10:10 AM.

The previous post was Wimpy California.

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