Results tagged “Moo” from kwc blog

Moo Stickers July 19


People have always been delightfully surprised when I hand them one of my Moo cards, so I'm pretty sure I'll be ordering a bundle of Moo's upcoming Vinyl stickers.

Moo trading cards


As a followup to my comment about people treating my Moo cards a bit like trading cards, I've found out that there is the Moo Me Flickr Group dedicated to... trading Moo cards (Flickr's note feature seems particularly well geared for supporting this style of interaction)). I even found this well-done notecard specially designed for Moo card trading. Maybe I'll trade a couple if there happens to be a cycling fan amongst them.

Moo notecards and update on my MiniCards



Moo had recently launched Notecards, which is their entry into the snailmail world. These 5.6" x 3.9" cards feature the same matte finish and print quality as their MiniCards, but they also come with envelopes so that you can mail them to your friends.

I passed out several of my own Moo minicards last weekend and nearly everyone reacted with complimentary surprise -- I think the most common comment was, "Wow, this is a great idea." With my cycling portfolio, it almost became like handing out trading cards -- one person refused the Levi card and scanned through to pick out a Chris Horner card. The variety was extra handy when talking to a particular vendor because I could find a card that featured their product.

Moo Biz Cards



I decided to go with Moo's minicards for my cycling photographer business cards. They won me over with the quality of their free ten-card sampler, so in my case I think their marketing was a good investment. The odd cropping makes them a little bit harder to design for, but they make it so easy to print off a variety of cards that you don't care if a couple don't turn out as well as you hoped. I'll be handing these puppies out at Sea Otter.

The cards come in a nice, recyclable plastic container that perfectly houses and protects your cards. I continue to be impressed with Moo.

Battle of the Photo Cards: Moo vs. Qoop


I was going to do a detailed rundown of the Moo and Qoop photo card services that recently debuted for Flickr users, but as I started to write this up, I realized that it wasn't really necessary to compare these services feature by feature. It's much simpler to show you visually that Moo is far, far superior.

When I received my Qoop myCards order, I began to get worried when I opened the box and noticed that the top card was 'scuffed.' At first I thought that this was just a shipping issue, but then I decided to do a simple test: I placed the card facedown on paper and moved it around while applying moderate pressure:

Qoop Card Sample

Imagine giving out one of these cards to someone. Imagine all that ink rubbing off in their wallet.

I also tried this with Quiznos and Supercuts cards I had in my wallet. They looked a little more 'polished', but otherwise fine.

A couple of weeks later I received my free Moo sampler of ten MiniCards. Visually, they looked better than I hoped and the card felt great to hold: these met all expectations of a 'photo card'. Moo's printing process revealed some compression artifacts in my Flickr user icon that I need to fix and the midtone details were a touch darker than I expected -- I think they might have boosted contrast -- but they were beautiful. I was sad that I had to subject one of the ten cards to the same damaging test as the Qoop card:

Moo Card Sample

Can you tell which of the ten cards above I subjected to the test? (hint: middle left)

Moo cards are awesome; about their own downside is that they are weird. They are 'mini cards', as you can tell from the scan above, which means that their dimensions probably do not match any photo in your Flickr library. It will take some experimentation to figure out which of your photos still look good at half height and you might even have to tweak them in a photo editor to get it right. I think I understand Moo's motivation for these odd dimensions: they make the cards more distinct and they also help the layout for the back of the cards -- your Flickr user icon and contact details fill up the back nicely, without the significant whitespace of a full height card. So, this downside has an upside, but it is definitely something to consider.

I'm still bothered by Qoop's squandered potential, especially given how proactive their customer service is and how much I enjoy the online experience with their tools. They have many more layout options than Moo: you can place multiple photos on the front side of the card, you can place a photo on the back side, and you have more options for placing text. There are some things they could improve in the online experience: it irked me that once I 'finished' a card I couldn't go back and tweak it, and if you order two different customized cards you can't tell them apart in the shopping cart. But, overall, I was very happy... until I received the cards. I really wanted to give Qoop a good review this time around. I gave them lukewarm approval for their photo books (cheap price, cheap quality, great customer service), and I honestly thought that might have straightened things out by now. Now I have $15-worth of cards that I can't give out, but at least the Moo cards were free and I'll be dreaming up options for ordering more.