Team Discovery Channel to cease

Last year seemed to be a banner year for American cycling. Even after Operacion Peurto, American cycling seemed to walk away clean from all things doping. Then the Landis scandal, then Discovery hired Basso, and then Hamilton returned to racing on Tinkoff -- the narrative has changed.

I don't know if that has anything to do with news that Discovery Channel is ending its sponsorship. The news reports are citing a change in management at Discovery, but that's not really a reason as much as a trigger.

On a side note, as a fan of several Discovery shows (MythBusters, Dirty Jobs), I hope that this is a positive development for the network as a whole. Ending sponsorship of my favorite sport is not a positive sign, but in general they've never impressed me with their understanding of the Internet/current state of media.

related articles: Pro Tour 2007
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